Jordan 3

1987-1988 was an outstanding year for Michael Jordan performance wise. Michael Jordan won the Slam Dunk contest, All Star Most Valuable Players, All-Defensive First Team and Defensive Player of the Year. Through all this success, he was wearing the Jordan 3 . Peter Moore (which designed the Air Jordan I and helped on the II) was let go from Nike, as well as Bruce Kilgore. When they had left, Peter and Bruce were trying to convince Michael Jordan to leave Nike with them, good thing Michael Jordan said no. Now Nike needed a new designer to make the Jordan 3 . So they went to world famous Tinker Hatfield. His name is known mainly for designing Jordan III-XV , and also making a return on the Air Jordan 3 , but Tinker also designed some really nice Nike’s as well. Tinker and Michael worked hard, talked to each other on what were good ideas, and what could “work”. Michael wanted a lightweight shoe, with a lot of durability. So with the Air Jordan 3 they both decided to make them a mid top, the first mid top to be seen in the Air Jordan line. On the Air Jordan 3 model Tinker placed the famous jumpman logo on the back of the shoe, and adding in an “elephant print” on the toe box. Air Jordan 3 might be one of the most popular Air Jordan’s ever. It has won numerous polls when questioning which the greatest sneaker through all times is. Air Jordan fans also freaked out when they retroed this model in 1994.The inspirations for the Air Jordan 3 , the free throw dunk, an elephant, and last, but not least Michael Jordan. Nike’s selling strategy was simple, and great, they had Michael Jordan and Mars Blackmon (Spike Lee). After watching these funny commercials you had to go out and buy yourself a pair.